56
Annual Report
2013
5. Corporate Reputation Risks
Although electricity generating business is
crucial to economic development and quality
of life, the lack of efficient management of
business impact on the environment and society
would tarnish the company’s reputation and
credibility and can later become a problem to its
operations and growth. The Company therefore
highly values corporate reputation in order to
maintain public trust. In managing risks related
to corporate reputation, the Company mainly
uses communications tools, corporate social
responsibility (CSR) activities and good community
relations as the major mechanism to protect and
maintain its reputation and corporate image.
Good reputation would eventually lead to trust,
credibility and recognition among all stakeholders.
In the past year, the Company used the three
mechanisms in protecting its reputation and
corporate image. Major development is as follows:
1) Communications:
The Company sufficiently provides
information on its operations to internal and
external stakeholders to create awareness and the
correct understanding of the Company’s business.
The information is regularly and continuously
communicated to its stakeholders and the general
public through print media, radio, television,
online media and the Company’s website. The
Company also closely monitors related news and
information published in media and other sources,
and analysis is regularly made to identify possible
issue that may affect the Company’s reputation
and corporate image. The Company also reviews
its crisis communication plan on annual basis in
order to ensure the efficiency and effectiveness
of crisis communication management and control.
In the previous year, there was no significant
issue that affected the Company’s reputation and
corporate image.
2) Social and Environmental Responsibility:
To strengthen good relationship with
stakeholders and demonstrate its positioning
as a socially and environmentally responsible
company, in addition to good governance principle,
the Company continued to run various corporate
social and environmental responsibility programs
and activities in the past year. The Company has
implemented various activities through public
participation for the benefits of the society and
environment. For example the Love the Forest
and Community Program, which is operated in
cooperation with the Department of Forestry,
